I have found that marketing using articles is one of the best way for attracting targeted traffic to my web sites.
No Need To Spend Money On Article Marketing
I work from home where I write most of my own articles. I do not write all my own articles now as I have too many sites on the go, so outsourcing works wonders for giving back some of my time.
What Makes A Great Article?
Step 1: Know The Subject You Are Writing About
I have started to read hundreds, perhaps thousands of articles in the years since I started online.
Sadly a lot of those articles I left for one reason or another. What was the reason I didn’t use those articles?
- article was way off topic.
- articles were full of garbage content.
- articles were just full of crap, no good uptodate content.
- a lot of articles were written in very poor english.
- some articles were done with articles spinners and used words no human would use while talking.
Okay it’s confession time, I have penned some of those articles myself by not studying my topic enough.
Note: On the Internet all you have is your reputation.
Spend the time learning your subject or spend the money outsourcing good articles.
Step 2: Give Your Readers What They Want
Assuming you’ve learned your topic enough to write a good article you need to give your reader some answers as most people are starving for answers. Of course you never give it all to them, only enough to have them respond to a call to action.
The perfect way to get clicks on Adsense ads.
Step 3: Break Your Article Into Bite Size Pieces
People get overwhelmed quickly for this reason you should give them bite size pieces to digest. I know I like to be able to see what I am going to read before I start reading.
Create A Keyworded Article Title: Most important is your article title because it’s the title people find first, from the title they choose to read the article or skip it.
Section Titles Should Be Keyworded: Your article should have multiple sections along with multiple keyword phrases throughout your article.
Use your main keyword phrase in your title of the article and near the top, middle and at the end of your article.
Use other keywords relevant to your main keyword through your article as well, espeically in your section titles.
Your Article Should Hit A Nerve: We are emotional beings so go for that emotional response in your reader and you can do quite well in article marketing.
Step 4: Remember You Are Writing An Article Not A Novel
People ask me how long should an article be. In my humble opinion an article should only be as long as it needs to be to get the points across. And get to the point, don’t use filler to make the article longer, that just turns readers off.
Personally I find articles that run in the 300 words to 500 words to work best. If I find I am going beyond that I prefer to break the article into multiple part articles.
In Conclusion
Article marketing is really easy if you’ve done your homework.